Objective:
To generate and maintain a strong volunteer base and educate "at risk" populations about AIDS and the HIV virus.

Strategy and Execution:
To call attention to a anticipated reach of the program, the theme "DC DC Project: Knowledge-Change," was chosen. DC DC stands for Diversified Communities of the District of Columbia, and five separate colors were chosen to depict the "color" diversity of the community and their coexistence. The background color of white symbolizes cleanliness, and the pyramid stood for strength. Targeted were more than 10,000 black, Hispanic, gay and lesbian persons as well as an undetermined number of IV drug users. Imprinted wearables and other specialties were used to motivate and identify the 100 volunteers, e.g., white satin jackets and caps with copy in English and Spanish were given to outreach street workers. Volunteers used canvas tote bags to carry literature, condom key chains and bleach in bottles to distribute on the street, at "home" parties and clinic lectures. Pens and buttons carrying the program theme were also distributed. Notepads were provided all volunteers to record demographic information for the Centers for Disease Control, one of the project's underwriters.

Results:
I was reported volunteerism was up 75% over the promotion period, and the imprinted items carried the message to the community with more strength than previous promotions. The director of SSAES said, "the project has provided over 33,450 educational interventions" in the first eight months of the funded period.