Class:
Not-for-Profit Promotion

Type:
More Than $10 Per Recipient

Objective:
To thank those who volunteered their services and resources for a community project.

Strategy and Execution:
"The Spirit of Giving" was the theme for this "Christmas in April" project to rehabilitate 25 homes and three community centers in South Central Los Angeles. In June, a banquet to honor the volunteers was highlighted by the presentation of two wall pieces. The 31 professional craftspersons who donated their time were given a colorful dimensional wall plaque with a red-handled paint brush, and a sweeping stroke of green paint. The program logo of people rebuilding a house was laser engraved along with the participant's name and the "Spirit of Giving" appreciation message. The 25 corporate sponsors were given a wall hanging of a rainbow-dipped paintbrush mounted in a velvet lined shadow box with a gold engraved plate carrying the corporation's name, the program logo and the "Spirit of Giving" message..

Results:
There was widespread media coverage of the volunteer event. The Foundation Officer for the Bank wrote that the "awards made our program a wonderful success.".