Class:
Consumer Promotion

Type:
More than $10 Per Recipient

Objective:
To increase community participation in aerobic exericise.

Strategy and Execution:
Over 900 businesses were targeted for this four-month "Health Trip 93" campaign sponsored by the region's Chamber of Commerce, public health department and hospitals. To improve heart and lung health, participants received credit on a U.S. m ap for periods of excerise. For each 15 minutes of excercise, individuals were able to move 1/4 on the map. The kick-off event employed imprinted zipper pulls and yo-yo's distributed in promotional bags. Participants received gifts at certain milestones, including a long sleeve t-shirt at 48 miles, which completed the map. PSAs, business fairs and newspaper ads and other community support promoted the event.

Results:
A survey showed over 87% of participants indicated the gifts were incentives to keep going to work for the best gifts. Close to 1,700 people participated.