Class:
Internal Promotion

Type:
Under $10 Per Recipient

Objective:
To encourage employees to carpool.

Strategy and Execution:
To coincide with California Rideshare Week and a government mandate for the Clean Air Act, a "Club Commute" campaign was created for the company's 580 employees. A "Parking Lot Party" gave details of the program with promotional products such as rainbow glasses and a palm-tree shaped memo pad. The final stop in the Club Committee 'roadway' had a car-shaped yellow plastic car wash kit to illustrate the prize of 50 free washes. Club Committee members who carpooled for a year (with a 5% participation rate) received a mug with palm tree graphics and the club logo (a car with three riders) that changed when hot liquid was added to three people celebrating by dancing.

Results:
A company official wrote that a total of 160 new members participated, bringing the membership to a total of 320. There were also 21 car-poolers and 139 ridesharers reactivated.