Class:
Not-for-Profit Promotion

Type:
Under $10 Per Recipient

Objective:
To provide cohesiveness for a visibility program; to recognize donors and participants; to create ongoing community awareness.

Strategy and Execution:
From "sinkhole" on the hospital grounds in August 1992 to the Grand Opening Party in May 1993, promotional products maintained visibility in carrying out the "Bring a Garden to Life" theme. The Foundation's goal was to create a tranquil sanctuary with corporate and individual donations. Imprinted aprons were worn by volunteer Master Gardeners, staff could purchase goldtone lapel pins, and towels provided an immediate thank you to large donors. At the groundbreaking ceremony, everyone received visors, which were excellent visibility pieces throughout the 10-month period. The Garden Party featured packets of seeds in the invitations and water bottles were given to all attending.

Results:
When the garden opened, it was 65% paid for, and 350 attended the Garden Party, it was reported.