Objective:
To provide a memorable holiday gift for the station's employees and advertisers.

Strategy and Execution:
The advertiser is the station of the Texas Rangers baseball team. Gifts tied to one of the team's best known players, Nolan Ryan, were a hit with 700 advertisers. A commemorative paperweight with an embedded Nolan Ryan autographed ticket from the pitcher's seventh no-hitter was created. For the uninitiated, Ryan's signature is such a valuable commodity, the ticket stub with his autographs had to be insured for $7,000 for each quantity shipping. The station's 70 employees received sweaters and letter jackets. Sweaters had "WBAP 820" written across the chest, while jackets had the WBAP logo on the front, with patches on the left arm reading "1974 Texas Rangers" and "1980 Dallas Mavericks." Patches on the right arm include "ABC and "1989 TCU."

Results:
It was reported everyone was excited over the gifts, and good will was generated.