Class:
Business to Business Promotion
Objective:
To create awareness and initiate sales
of a new product line.
This exclusive banana importer was expanding into the distribution of a variety of fresh fruits, and wanted to promote this to existing accounts. Targeting 150 wholesaler customers, the advertiser's specialty advertising counselor developed a program involving the hand distribution of a magnetic spin-a-clip. The advertiser had new 800 numbers which spelled 'banana' and 'fruit,' and illustrated these on both sides of the magnetic roller with colorful fruit graphics. The sales force also hand-delivered a unique candy jar filled with fruit-shaped candies in fruit colors. A colorful brochure complimented the items.
Results:
It was reported
reactions were excellent. The increased demand for the new fresh
fruit product line and reorders for the spin-a-clip made the
promotion a success.