Objective: To broaden client base and generate additional revenue.
Strategy and Execution: The five top
distributors of this manufacturer's heavy equipment loaders
submitted names of prospects for this three-part mailing. The first
mailing was a 5x7 rosewood picture frame to "get the picture" on the
company's quality products. No imprint on the frame made it useable
for home or office. The second mailing was a stop watch (highly used
in their industry) with the manufacturer's personalized message
"Stop...It's Time to Make a Change." A personalized rosewood box
with instruments to correspond to the industry's dependence on good
weather was sent last.
Results: It was reported that six new clients were obtained resulting in over $1 million in new revenue.
BRONZE WINNER