Objective: To involve all the employees in the sales effort; to increase appliance sales and new customer installations by 5% over previous year's three month period.
Strategy and Execution: To coincide
with the kick-off of the football season and instill a competitive
spirit between district offices, the Suburban Propane Football
League "Season of Champions" was created. Initially, a "Draft
Notice" introducing the campaign was mailed to 8,100 employees'
homes with an accompanying theme magnet and tear-off coupon for a
sweepstakes drawing. To maintain involvement and excitement,
periodic employee pep rallies
Results: Within the
first two weeks, the collection sites raised more than $1,400 in
loose change and continue gaining momentum every
week.
