Class:
Dealer/Professional Promotion

Type:
More than $10 Per Recipient

Objective:
To increase trade booth traffic and generate sales leads.

Strategy and Execution:
A pre-trade show package was sent to 250 targeted accounts. Inside, with the theme, "Profit-saving solutions to shrinkage control," was a corked glass bottle filled with shredded money and an invitation to visit the company's booth to receive a free gift. Those who returned the invitation to the booth and watched a product demonstration were given a magic bank with the slogan "Profits Reappear With Knogo." Participants watched their money "disappear" into the magic bank, and were then shown how to make their money "reappear." As a follow up to the show, attendes were presented a large $100 bill mirrored wall calendar to remind them all year long to "See Yourself in the Money with Knogo's Loss Prevention Solutions."

Results:
It was reported that there was a 37% increase in attendance of targeted accounts over previous shows and a similar increase in sales.