Class:
Consumer Promotion

Type:
More than $10 Per Recipient

Objective:
To sell five $1 million lots in Historic Williamsburg, Virginia.

Strategy and Execution:
To demonstrate the area's history and modern home comfort, 60 qualified leads received a leather and fabric box with the development's name embossed on the top at a meeting. Inside the box were maps, information, 8" X 10" laminated color aerial photos of the property and its surroundings. To support the theme "Privacy Is The Key" in this highly-secured residential development, a custom cast key was included. There was also a custom wax seal that closed the map and supported the historic design used throughout the piece.

Results:
It was reported that three of the five properties are under contract with deposits.