| Product
Category |
1993 |
1994 |
1995 |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
| |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
| Apparel |
22.2 |
22.5 |
23.4 |
24.0 |
27.2 |
24.4 |
29.5 |
29.1 |
29.3 |
29.6 |
29.5 |
| Writing
Instruments |
13.1 |
12.3 |
12.1 |
11.9 |
11.8 |
11.9 |
9.4 |
10.5 |
10.6 |
10.6 |
10.5 |
| Glassware/Ceramics |
9.9 |
9.7 |
10.0 |
9.4 |
9.4 |
5.9 |
4.6 |
4.7 |
5.5 |
5.3 |
5.5 |
| Calendars |
7.8 |
8.7 |
8.9 |
7.7 |
7.3 |
10.5 |
6.4 |
5.3 |
7.0 |
7.3 |
6.9 |
| Desk/Office/Business Accessories |
9.2 |
6.5 |
6.4 |
5.6 |
5.6 |
8.2 |
6.6 |
7.0 |
7.6 |
6.8 |
7.7 |
Recognition Awards/Trophies/
Jewelry/Clocks &
Watches |
9.8 |
8.2 |
7.8 |
6.4 |
5.5 |
4.8 |
4.3 |
4.1 |
4.0 |
4.7 |
5.0 |
| Textiles |
N/A |
5.6 |
5.8 |
5.1 |
5.3 |
4.6 |
2.8 |
2.0 |
2.4 |
2.4 |
2.6 |
Buttons/Badges/
Ribbons
Stickers/Magnets |
6.8 |
5.7 |
5.1 |
6.2 |
4.4 |
4.1 |
2.9 |
3.1 |
3.5 |
3.6 |
3.5 |
| Automotive
Accessories |
4.5 |
4.0 |
4.1 |
4.1 |
3.3 |
4.3 |
2.6 |
2.8 |
3.5 |
3.0 |
2.9 |
Sporting Goods/Leisure Products
Travel
Accessories |
6.9 |
3.0 |
2.8 |
2.4 |
3.1 |
3.6 |
4.7 |
4.0 |
3.3 |
3.7 |
4.2 |
| Computer
Products |
N/A |
N/A |
N/A |
2.4 |
3.0 |
2.1 |
2.7 |
3.1 |
3.1 |
2.9 |
2.8 |
| Housewares/Tools |
2.4 |
2.9 |
2.4 |
2.9 |
2.8 |
3.4 |
2.4 |
2.8 |
2.6 |
2.8 |
2.7 |
| Personal/Pocket-Purse Products |
N/A |
2.7 |
2.8 |
3.6 |
2.7 |
3.0 |
2.4 |
2.6 |
2.2 |
2.2 |
1.7 |
| Games/Toys/Playing
Cards/Inflatables |
1.7 |
1.9 |
1.8 |
1.9 |
2.6 |
2.8 |
4.7 |
4.4 |
2.6 |
2.4 |
2.5 |
| Food
Gifts |
1.9 |
2.0 |
1.9 |
1.8 |
2.0 |
1.6 |
1.8 |
1.9 |
1.7 |
2.2 |
2.0 |
| Electronic
Devices & Accessories |
N/A |
2.7 |
2.3 |
1.4 |
1.3 |
1.4 |
2.6 |
2.3 |
2.3 |
2.5 |
2.1 |
| Bags |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
6.1 |
6.9 |
5.9 |
5.4 |
5.4 |
| Other |
4.1 |
1.8 |
2.4 |
2.3 |
3.2 |
3.3 |
3.4 |
3.5 |
2.9 |
2.6 |
2.4 |
Numbers represent the mean percentage of total promotional product sales attributed to each product category by distributor respondents.
