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The 2003 sales volume figures reflect an increase
of 4.57 percent in distributor revenues. With this increase, sales
for the industry for 2003 is at $16,341,132,020. While 2002 saw
significant decreases for both large and small distributors, 2003
saw a greater percentage increase for small distributors than the
larger ones. This annual estimate of distributor sales is sponsored
by Promotional Products Association International and conducted by
researchers at Louisiana State University and Glenrich Business
Studies. |
| How the estimate of Distributor sales is Obtained: |
|
More than 15,000 promotional products distributors
are surveyed by researchers at Louisiana State University and
Glenrich Business Studies. A point estimate (mean) is derived and
multiplied by the number of small distributors (20,150). To prevent
distortion, larger distributors are surveyed individually, and the
sum of their sales is added to the sales volume of the smaller
distributors to arrive at the sales estimate for the entire
industry.
|
Growth of Distributor Sales Volume
(By Distributor Size)
| Distributor Size |
Number of Distributors |
Sales Volume |
Average growth/decrease in volume over2002 |
| Less than $2.5 million |
20,150 |
$9,315,130,161 |
7.1% |
| 2.5 million or more |
815 |
$7,026,001,859 |
1.4% |
| Weight For 2003 |
| 43% for companies with 2.5 million and above in sales. 57% for below 2.5 million in sales. |
| Weight For 2002 |
| 44.36% for companies with 2.5 million and above in sales. 55.64% for below 2.5 million in sales.
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|
Product Category |
Includes the following: |
| Wearables |
T-shirts, golf shirts, aprons, uniforms, blazers, headwear,
jackets, neckwear, footwear, etc. |
| Writing Instruments |
Pens, pencils, markers, highlighters, etc. |
| Desk/Office/Business Accessories |
Briefcases, folders, desk pen sets, calculators, cubed paper, etc. |
| Bags | Totebags, shopping bags, satchels, gift bags, drawstring bags, cosmetic bags
etc. |
| Calendars |
Wall and wallet calendars, desk diaries, pocket secretaries, etc. |
| Glassware/Ceramics |
China, crystal, mugs, figurines, etc. |
| Games/Toys/Playing Cards/Inflatables |
Kites, balls, puzzles, stuffed animals, etc. |
| Recognition Awards/Trophies/Jewelry/Clocks & Watches |
Plaques, certificates, etc. |
| Sporting Goods/Leisure Products/Travel Accessories |
Picnic/party products, camping equipment, barbecue items, bar
products, plastic cups, binoculars, luggage, passport cases,
etc. |
| Computer Products |
Mouse pads,monitor frames, disk carriers, wrist pads, software, etc. |
| Buttons/Badges/Ribbons/Stickers/Magnets |
Decals, transfers, signs, banners, etc. |
| Housewares/Tools |
Measuring devices, kitchen products, picture frames, household decorations,
ornaments, tool kits, first aid kits, furniture, flashlights,
cutlery, weather instruments, etc. |
| Automotive Accessories |
Key tags, bumper strips, road maps, floor mats, window shades,
etc. |
| Personal/Pocket-Purse Products |
Pocket knives, grooming aids, lighters, matches, sunglasses, wallets, etc. |
| Electronic Devices & Accessories |
Radios, TVs, video tapes, music CDs, phone cards, etc. |
| Textiles |
Flags, towels, umbrellas, pennants, throws, blankets, etc. |
| Food Gifts |
Candy, nuts, gourmet meat, spices, etc. |
| Other |
No examples reported |
| Weight For 2003 |
| 43% for companies with 2.5 million and above in sales. 57% for below 2.5 million in sales. |
| Weight For 2002 |
| 44.36% for companies with 2.5 million and above in sales. 5.64% for below 2.5 million in sales. |
| Program CategoryType |
Includes the following: |
| Business Gifts | Gifts to foster goodwill and retention |
| Dealer/Distributor Programs |
Dealer incentives, co-op programs, company stores |
| Employee Relations & Events |
Morale and motivation, corporate/employee events, employee
orientation, organizational commitment/corporate identity, corporate
communication, employee training (other than safety), employee
referral programs |
| Internal Promotions(Incentive; Non-Safety) |
Sales incentive, TQM/quality programs, productivity,
inventory reduction, error reduction, attendance
improvement |
| Brand Awareness |
Promotion of brand awareness and brand loyalty |
| Trade Shows | Trade-show traffic generation |
| Employee Service Awards |
Anniversary recognition, service awards, etc. |
| New Product/Service Introduction |
New product or service introduction |
| New Customer/Account Generation |
New customer or new account generation |
| Public Relations |
Corporate involvement with community, fundraising, sponsorship, school programs, media relations, corporate image |
| Customer Referral |
Customer referral incentive programs |
| Not-For-Profit Programs |
Not-for-profit use for fundraising, public awareness campaigns (health, environment, public safety, etc.) |
| Safety Education/Incentive |
Employee safety and education |
| Marketing Research |
Marketing research, survey, and focus group participation programs |
| Other |
No examples reported |
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|
| Product Category |
1993 |
1994 |
1995 |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
| |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
| Apparel |
22.2 |
22.5 |
23.4 |
24.0 |
27.2 |
24.4 |
29.5 |
29.1 |
29.3 |
29.6 |
29.5 |
| Writing Instruments |
13.1 |
12.3 |
12.1 |
11.9 |
11.8 |
11.9 |
9.4 |
10.5 |
10.6 |
10.6 |
10.5 |
| Glassware/Ceramics |
9.9 |
9.7 |
10.0 |
9.4 |
9.4 |
5.9 |
4.6 |
4.7 |
5.5 |
5.3 |
5.5 |
| Calendars |
7.8 |
8.7 |
8.9 |
7.7 |
7.3 |
10.5 |
6.4 |
5.3 |
7.0 |
7.3 |
6.9 |
| Desk/Office/Business Accessories |
9.2 |
6.5 |
6.4 |
5.6 |
5.6 |
8.2 |
6.6 |
7.0 |
7.6 |
6.8 |
7.7 |
Recognition Awards/Trophies/
Jewelry/Clocks & Watches |
9.8 |
8.2 |
7.8 |
6.4 |
5.5 |
4.8 |
4.3 |
4.1 |
4.0 |
4.7 |
5.0 |
| Textiles |
N/A |
5.6 |
5.8 |
5.1 |
5.3 |
4.6 |
2.8 |
2.0 |
2.4 |
2.4 |
2.6 |
Buttons/Badges/
Ribbons
Stickers/Magnets |
6.8 |
5.7 |
5.1 |
6.2 |
4.4 |
4.1 |
2.9 |
3.1 |
3.5 |
3.6 |
3.5 |
| Automotive Accessories |
4.5 |
4.0 |
4.1 |
4.1 |
3.3 |
4.3 |
2.6 |
2.8 |
3.5 |
3.0 |
2.9 |
Sporting Goods/Leisure Products
Travel Accessories |
6.9 |
3.0 |
2.8 |
2.4 |
3.1 |
3.6 |
4.7 |
4.0 |
3.3 |
3.7 |
4.2 |
| Computer Products |
N/A |
N/A |
N/A |
2.4 |
3.0 |
2.1 |
2.7 |
3.1 |
3.1 |
2.9 |
2.8 |
| Housewares/Tools |
2.4 |
2.9 |
2.4 |
2.9 |
2.8 |
3.4 |
2.4 |
2.8 |
2.6 |
2.8 |
2.7 |
| Personal/Pocket-Purse Products |
N/A |
2.7 |
2.8 |
3.6 |
2.7 |
3.0 |
2.4 |
2.6 |
2.2 |
2.2 |
1.7 |
| Games/Toys/Playing Cards/Inflatables |
1.7 |
1.9 |
1.8 |
1.9 |
2.6 |
2.8 |
4.7 |
4.4 |
2.6 |
2.4 |
2.5 |
| Food Gifts |
1.9 |
2.0 |
1.9 |
1.8 |
2.0 |
1.6 |
1.8 |
1.9 |
1.7 |
2.2 |
2.0 |
| Electronic Devices & Accessories |
N/A |
2.7 |
2.3 |
1.4 |
1.3 |
1.4 |
2.6 |
2.3 |
2.3 |
2.5 |
2.1 |
| Bags |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
6.1 |
6.9 |
5.9 |
5.4 |
5.4 |
| Other |
4.1 |
1.8 |
2.4 |
2.3 |
3.2 |
3.3 |
3.4 |
3.5 |
2.9 |
2.6 |
2.4 |
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| All content relating the promotional products industry as a whole, professional certifications, and industry research is courtesy of and copyright the Promotional Products Association International, all rights reserved and is used by permission.
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