The promotional products industry is a $16.9 Billion industry annually that covers a wide spectrum of products used for marketing, human resources, promotional, and other purposes.  The industry got it’s start as the Advertising Specialties industry and after years of trying to explain what special kinds of advertising it’s members sold, the industry association changed it’s name and with it that of the industry, to better reflect the nature of the industry.

In most cases, a product must be decorated or customized to advertise for a particular organization to be considered part of the promotional products industry. The buyers of promotional product in turn uses the decorated merchandise with its’ customers, vendors, and employees.  There are exceptions in the areas of gifts and incentives (though purists would argue differently).

Learn more about the industry here…

The Industry at a Glance

Research shows strength of Promotional Products

CAS/MAS - Industry Certifications and What They Mean to You

Recent Industry News Releases of Note

Glossary of Industry Related Terms

History of Promotional Products

Most Currently Available Industry Sales Statistics

Sales Volume History

History of the Promotional Products Association

Industry Board of Directors

PPAI Hall of Fame

PPAI Distinguished Service Award Winners